In my years of experience in hospitality, so many operators are excited to open a restaurant. We’ve dreamed of the food, the kitchen design, the glowing reviews and of course – the financial rewards! But if I had to take a shot every time an operator completely overlooked the power of running a successful bar with their food concept…I would really be hurting in the morning.

Food and drinks are inseparable when creating dynamic dining experiences. You may be able to get by without beverage for some time, but eventually that missed revenue and opportunity catches up. My strength lies in creating standout beverage program concepts that add value to your brick and mortar through authenticity driven impact.

A drink menu is not a beverage program.

We’ve all gone to a restaurant or bar where the food and drinks were decent, and you generally have no complaints. But is that the place you return to? The place you recommend as a must to anyone who will listen, or where you’d want to host a special occasion? Is it the place you visit to try every cocktail on the menu, or can’t stop posting photos of? This is the difference between a restaurant with a bar menu, and a restaurant with a beverage program.

Photography by Michael Piazza

A beverage program is a cohesive expression of the concept of your restaurant.

While you don’t need state of the art everything to achieve this, you do need a balance of vision, attention to detail, a willingness to spend the time, and practicality to execute a cocktail experience that leaves a lasting impression of your guests. Scroll down to learn more about what a BarNoir collaboration can do for your business.

  • New Concept Development

    Opening the next hottest spot in town? Make sure your cocktail menu can back it up. I offer a variety of short and long term services for new businesses designed to set you up for success – menu creation, bar design, operational setup, recruitment and more. Build your beverage program from the beginning to the Best of Boston list with BarNoir.

  • The Re-Up: Revamping Current Programs

    Take comfort in knowing that even the most successful operations reach a point of needing a refresh. Maybe you’re renovating and want to try that bar thing you always talked about. Your longtime bar manager is moving on and you need interim support. Or– it’s okay to say – your bar has been struggling for some time and you’re ready to take action. Let’s work together to assess your current needs versus the systems you have to reimagine your bar and breathe new life into your concept.

  • Educational and Media Opportunities

    Knowledge is power!

    As the industry continues to shift, education is not only key to leading a successful bar program, but crucial to paving the way to a more equitable, sustainable industry.

    I reserve open availability to participate in or facilitate educational forums, as well as contribute writing or interview/profile work across print and digital media.

  • Team Training

    Sometimes it’s not your beverage menu that needs the most work – it’s your staff. If you’re facing challenges with guest feedback, upselling, inconsistent inventory, or team engagement, I offer services such as beverage based team building, introductory to intensive hospitality training, and one on one guidance for emerging staff that you want to invest in.

  • Events

    BarNoir places a special focus on the ground level workings of operating a bar, but at the end of the day…we’re here to shake some things UP!

    My calendar is open to book myself or BarNoir affiliates for beverage events, pop-ups, private parties, classes, tastings, and more. Let us curate the cocktail menu that amplifies the vibe you’re going for, for any event.

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Let’s build.

In mixology, the first step of the cocktail making process is typically referred to as the spec – shorthand for the specifications, or the ingredients of a drink recipe.

The second step is what we call the build: taking those ingredients and combining them together, in specific quantities and and typically in a specific order.

Now that you may have a sense of what you’re looking to achieve or what you might need to do so - your spec - let’s take the next step together and build. Send me a message, and I’ll respond to you within 24 hours to set up time for a free consultation, or jump right in if your plans are in motion (say for, an event or interview request!).